The importance of SEO for businesses looking to establish themselves online is already a well-established fact in the world of digital marketing. It’s more important than ever for businesses and organizations to use all the tools they have to stay competitive.
For SEO, quality content is king. Good thing customers give sites and businesses free content in the form of online reviews. For those wondering what good online reviews can do for SEO, here is some explanation.
Customer feedback means more keywords
Reviews offer feedback, yeah, but they’re also content, as Google considers them.
Every time a customer drops a review, Google gets more content to analyse. Reviews, whether positive or negative, are likely to contain keywords that are relevant to your products, services, location, and business, which, in turn, provides Google with information it uses to place you in its search engine results page (SERP).
Reviews improve CTR, which improves SEO ranking
Good reviews make your brand more trustworthy, which improves your site’s click-through rate, meaning that people click your links more and more.
This matters for SEO as CTR is one of Google’s factors for SERP ranking. Simply put, the more people visit a site, the better Google ranks it.
Google trusts reviews
SEO has always put stock in the importance of links.
For reviews, they say to Google, much like a link, that a site, product, and/or business is of high quality, which, in turn, means that they’re valuable. Those king kong SEO reviews tell Google that a site is trustworthy, which is why the search engine lists them first.