Research Looks Into What Brits Consider Necessities

With the new regulation changes bringing in central heating controls and other changes, people are looking into the costs of boilers, and other materials in the house.

As it turns out, a central heating system is now classified by British people as necessities, at least according to data from a research released by Hitachi Capital Consumer Finance group. It has commissioned the research, which pulled and surveyed 2,000 British adults in order to figure what people prioritize their spending on, what people consider essentials, and how much people spend on their essentials, comparing spending for those to the spending for luxury items.

The research shows that people see foreign holidays, subscription TV and a nice car as modern luxuries, whilst things like coffee, sat nav, and central heating, plus the complimentary central heating controls, as necessities for life. Other things the respondents say were necessities are smart phones, a high-speed broadband connection, and a microwave, among other things.

According to Managing Director Vincent Reboul, Hitachi Capital Consumer Finance, the research not only showed what Brits prioritized, what they thought of as necessities and luxuries, but also showed a clear theme; that people needed time off the issues and work in order to enjoy their things, and needed people to enjoy those things with.

The research asked both millennials and the older generations about their spending trends and priorities, with the former considering smart phones, laptops and social media to be essentials, whilst the latter saw online banking, regular holidays and spectacles to be necessities.

Notably, more than half of the respondents considered their holidays abroad as the ultimate luxury, but a strange 5% considered MP3s, a household cleaner and gym membership as essentials.

In terms of definition, about 8 in 10 defined a ‘luxury’ as something one can easily go day-to-day without it, whilst half defined ‘necessity’ as something that helps daily life go easier.

Vincent Reboul says that the distinction between what people consider luxury and necessity to be blurring, especially considering technology becoming more along the lines of a must-have, instead of a nice-to-have. The data shows that the majority of items that were considered essential revolved around technology, which he says is a sign of how consumers are shifting their needs and priorities.