Marriott International Aims At MICE Visitors

Thailand is a global tourist destination, known for the Bangkok nightlife, the beachside view of a resort in Samui, and, good street food. The country, however has played host to several global events, and Marriot International sees the potential of the country as a hotspot for such events in the future.

The US-based international hotel chain has expressed their investment in Thailand as a MICE (meeting, incentives, convention and exhibitions) hotspot, an investment which was paid back with the recent revenue brought in by the Bangkok Marriot Marquis Queen’s Park Hotel, which was recently reopened last December 5, 2016, after a revamp tailored for MICE visitors.

The Marriot Marquis Queen’s Park Hotel general manager, Bob Fabiano, has stated that MICE visitors account for a considerable amount of tourism for the country, which acts as an aviation hub for the Southeast Asia region. He adds that, in comparison to the other possible MICE hotspots in the region, such as Singapore and Hong Kong, Thailand’s notable air traffic quality makes travel into and out of the country easy for MICE visitors.

He then adds that Bangkok is not only convenient to travel to, but also to travel in, with a number of transport networks and relevant facilities to serve MICE visitors, who can then choose to travel to the more relaxing destinations, such as a resort in Samui, in the span of a couple of hours with little fuss.

The Thailand Convention and Exhibition Bureau backed Mr. Fabiano’s statements, stating that the country expects around 27 million MICE visitors, both local and international, to visit the country this 2017. The tourism traffic, if it does follow the prediction set, will generate no less than 155 B THB as revenue for the country’s economy.

This recent tide of MICE visitors prompted Marriott to establish the Bangkok Marriot Marquis Queen’s Park, located on SukhumvitSoi 22. The Bangkok hotel is designed to specialize towards catering to MICE visitors, and is the seventh hotel under the Marriott Marquis hotel line.

Mr. Fabiano has stated that Thailand has a lot to offer, and needs little work in that regard, but points out that it might be beneficial for the tourism of the country to improve on its visa and immigration processing to make travel to the country more convenient.