The truth of the matter is, nobody wants to talk to an insurance agent. So if you are an insurance agent who wants to make it in the industry, your main concern would be how to improve insurance sales when your prospects are avoiding you? In this industry, the old adage that goes; there are a hundred ways to skin a cat, holds true. Forget the traditional way of selling insurance when the key to getting those sales is by actually stop selling them and offer your prospects effective ways to solve their problems. Although you can talk with your prospects one by one, it would be time consuming and then again, they might refuse to set an appointment with you knowing that you are going to sell them insurance. The best way to do it is gather your prospects for an educational workshop.Here’s how.
Inviteprospects to an educational workshop
The best thing about educational workshop is that you are slowly introducing your product to your targets without them knowing it. Invite them to workshops with topics such as how they can reduce their debts, how they can improve their current cash flow or how a small business can save on taxes. Another positive thing about this strategy is that they are not costly. Conduct the workshop in a public venue so you would only spend for optional fliers or some snacks. By conducting an educational workshop, you will not find immediate answers on how to improve insurance sales unless you complete the cycle so be patient.
Keep it educational
When you conduct educational workshop, make sure to conduct and educational workshop and not a sales campaign. If possible, never mention your insurance company. Help your participants identify their financial problems and offer solutions by making yourself available for appointments later on.
Be ready for appointments
The moment you get appointments, that would be time when you will find answers on how to improve insurance sales. Make the solutions achievable and realistic by presenting viable insurance quotes that is suitable to your prospects.