In the age of the internet, online shopping, and social media, digital marketing is more important than ever for businesses looking to grow and expand their operations.
While this is obvious, it’s still helpful to get some elaboration, which is why this list of reasons why marketing digitally shouldn’t be ignored was put together.
It’s where people are
Around 8billion people use the internet across the world, looking up stuff, checking social media, shopping online, alongside other tasks. Simply put, the internet is now a part of the daily lives for a lot of people.
By advertising online businesses can reach more people with greater ease. If businesses and brands don’t have online presence, then they’ll end up losing leads to those in their field that do have a presence online.
The competition’s doing it
A lot of companies are already using digital marketing, so any business that opts to skip out on it is just hamstringing themselves. A lot of the competition is online; they have social profiles, proper SEO, and paid ads.
If the competition is already using digital and online marketing, then it’s only logical to use it too to stay on an even playing field.
Compete with bigger companies
Speaking of even playing fields, the good thing about marketing digitally is that it allows small- and medium-scale businesses compete with major companies like Walmart. Competition is one of the hardest parts of running a business, so anything that can help with that is very much welcome.
SEO and Pay-per-click (PPC) advertising don’t care for scale or size due to the way they work. SEO demands properly optimized web pages and sites, and that can be done even by the smallest businesses. Similarly, PPC is all about relevancy, so bidding more for every click won’t guarantee a top spot in the ad rankings.
The great thing about digital and online marketing is that it offers such good results without requiring as much investment as traditional media.
The methods online and digital marketing rely upon are cost-effective, providing global reach and strong returns without having to spend much to run a campaign. Yes, there’s the investment in maintaining and updating, but it’s not as demanding as traditional. For something like social media marketing, it’s more a time investment (for good content) than anything else.