Thailand’s MICE Expected To Hit 30M Arrivals In 2018

The Thailand Convention and Exhibition Bureau has recently released their forecast for the country’s meetings, incentives, conferencing and exhibitions (MICE) industry, which looks favourable, as they’re expecting around 30.2 million arrivals for 2018, with a forecasted revenue around Bt174 billion, meaning that many a meeting room in Bangkok and across the country will be occupied.

According to the President of TCEB, Chiruit Isarangkun Na Ayuthaya, said that Thailand are expecting around 1.19 million foreign arrivals for 2018, whilst the domestic market for MICE is expected to bring in a whopping 29M arrivals, with a projected revenue of Bt112B, and Bt62B, respectively.

Back in 2017, the country welcomed 36M MICE travellers, 1.04M were international, with the rest (35.3M), were domestic. For that year, the country’s MICE industry brought in a revenue of Bt180B, 88.5B from international visitors, with 91.1B from the domestic arrivals.

Just for the first half of 2018, from January to June, Thailand already has 350 conventions scheduled across the country, with a wide range of meetings confirmed from the March, all the way up to the last days of 2018. Approximately 45% of these are being held or will be held in a meeting room in Bangkok, with the rest being distributed across Thailand’s MICE cities, such as Chiang Mai, Khon Kaen, Pattaya and Phuket, as well as the up and coming new destinations such as Chiang Mai, Nakhon Ratchasima, Songkhla and Udon Thani.

Mr. Chiruit said that the country’s MICE industry is continuing to display the positive signs of growth, which he says is due to the collaboration between the public sector and the private sectors.

Amidst the many, many large events Thailand will be hosting, which includes the 2018 MDRT Experience and Global Conference, and the 11th Asian Pacific Poultry Conference, are the World Cyber Games 2018 and the ProPak Asia 2018, the largest events of their kind; eSports and packaging conference, respectively.

Notably, the Northeastern reaches of Thailand now has Khon Kaen as its go-to MICE destination, managing to compete with neighbours in the Greater Mekong Subregion, which has Cambodia, China’s Yunnan and Quangxi provinces, Laos, Vietnam and Myanmar in its borders.