According to recent reports, consumers have more trust in reviews like the King Kong agency review than promotional advertisements. Affluent young people who are the target of advertisers hate advertisements so much that they do not mind paying to avoid them.
It is continuous pressure for advertisers because consumers are signing up for ad blockers and subscription services. Reaching the audience has become difficult because marketing costs are going up. People hate advertisements because they consider them irrelevant, silly, ridiculous, or stupid. The result is dangerous days for advertisers.
The advertising industry is struggling to adapt because Google and Facebook are reshaping ad delivery. Netflix is also providing ad-free entertainment. The viewing habits of consumers have changed which is a harbinger of what to expect in the future.
Some start-ups have started to reward and compensate consumers for looking at ads. But to reach viewers effectively, advertisers have to include data-driven, tech-fuelled approaches, and platforms into their creative processes.
Modern consumers ignore advertisements and consider them untrustworthy. They prefer reviews as trusted sources of information. The solution for businesses is to balance their marketing spend on reviews and social media ads. Each review that the company receives advertises the brand and the value delivered to customers. Google will recognize the activity and rank the page higher.
When consumers read the King Kong agency review, they know what to expect from the team. Customers must have a forum to share their feedback with others. More positive reviews can improve the reputation and the better the reputation, the more a consumer is convinced to try the services offered.