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Hundreds of muscle car fans were surprised when Ford’s new 2018 Mustang made a special appearance at a gathering attended by more than 500 members of leading Mustang clubs in Dubai. The event with a theme of #MustangLivewas held to give the fans a chance to celebrate more than 5 decades of Mustang’s uninterrupted muscle car dominance in the region.
Earlier in the week, 2018 Mustang made a regional debut at a press conference where it shared the limelight with the new 2018 F-150 pickup and the new generation 2018 Expedition full-sized SUV. However, Ford wanted to offer something special to fans of Mustang by highlighting the importance of the continued success enjoyed by the nameplate.
Ford has always managed to connect with loyal customers through its nameplate like the legendary Mustang. Ford wanted to provide something special for the Mustang fans and the reaction to their reveal was overwhelming. Ford was really excited about bringing a new car to the Middle East and from the reaction of the crowd, they were as excited too.
Nobody expected that the 20-foot shipping container that was at the centre of the show housed one of the oldest Mustang’s in the UAE. It was a 1965 convertible that helped welcome the Orange Fury coloured Mustang GT make it first star appearance. The 2018 Mustang got the seal of approval from the fans because of its sleeker design, more innovative technology and more muscle. It boasts of greater performance from more powerful engines.
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