Customer reviews are created by people who are not official representatives of the business. Reviews are critical components of the brand’s content that people trust more than traditional advertising. A customer who writes an authentic and unbiased review of a product or service is considered a valuable asset of a business.
At least 92% of consumers trust organic reviews because brands do not pay for the user-generated content. Reviews are without bias and are created by consumers who either like or dislike the product or service. The unfiltered opinion of customers helps a brand gain credibility with new customers and plays a pivotal role in generating conversions.
There are third-party sites that cater to specific industries and product types. A business can expand its presence on the review platforms but it cannot influence what customers will write. Besides that, consumers are pretty intelligent nowadays and they can easily spot a fake review. They know better than to trust a business that gets a perfect 5-star rating all the time.
Reviews in third-party review platforms are very powerful and it makes sense for a business to collect the reviews and use them as a marketing tool. When consumers start their product search, they can be influenced by authentic customer reviews.
If you are searching for a digital marketing agency, your best option is to read king kong marketing reviews on third-party review platforms. The reviews will provide you with an insight on the employee’s opinion of the company including information that you won’t find in advertisements.